Fairy Bread Day: A Big Idea That Started Small

 

Back on November 24th, 2014, founder Adam Schell jokingly said over a slice of Fairy Bread, “There should be a day to celebrate this!”, “Well mate, why don’t you make one?” was his friend’s response. And as simple as that, Fairy Bread Day has been celebrated on November 24th ever since.

 

An irresistible slice of nostalgia, reminiscent of simpler times, Fairy Bread Day is a celebration of Aussie culture. From teachers to tradies, young and old, Fairy Bread Day is now celebrated all around Australia and even around the world, with ex-pats relishing in a slice of home!

 

Proudly sponsored by Australia’s leading sprinkle connoisseur, Dollar Sweets, Fairy Bread Day has evolved over the past years to become about more than just the sweet slice of childhood.

 

Since 2020, a core part of Fairy Bread Day has been its support of impactful Australian charities. In 2020, Fairy Bread Day announced its partnership with Australia’s leading online mental health service, ReachOut. Over the three-year partnership, with your help, we raised over $114K to help support Australia’s youth.

 

In 2023, we proudly launched a new partnership with The Pyjama Foundation—an inspiring organisation that’s been empowering children in foster care since 2004 with the tools they need to dream big and create brighter futures. As we celebrate the pure joy of childhood on Fairy Bread Day, this collaboration holds a special place in our hearts. In just two years, with your support, we’ve helped raise over $70K for The Pyjama Foundation—bringing our total contribution to over $150K in support of Aussie kids.