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 How It Started 

Fairy Bread Day. A big idea that started small!


Back in the day, November 24th, 2014, to be precise, founder Adam Schell jokingly said over a slice of Fairy Bread, “There should be a day to celebrate this!”.


“Well mate, why don’t you make one?”, was his friend’s response. And as simple as that, Fairy Bread Day has been celebrated on November 24th ever since.


An irresistible slice of nostalgia, reminiscent of simpler times, Fairy Bread Day is a celebration of Aussie culture. From teachers to tradies, young and old, Fairy Bread Day is now celebrated all around Australia and even around the world, with ex-pats relishing in a slice of home!


Proudly sponsored by Australia's leading sprinkle connoisseur, Dollar Sweets, Fairy Bread Day has evolved over the past year to become about more than just the sweet slice of childhood.


Since 2020, a core part of Fairy Bread Day has been its support of impactful Australian charities. In 2020, Fairy Bread Day announced its partnership with Australia’s leading online mental health service, ReachOut. Over the three-year partnership, with your help, we raised over $80K to help support Australia’s youth. 

In 2023, we’re proud to announce a new partnership with The Pyjama Foundation. Established in 2004, this incredible organisation empowers children in foster care with the tools they need to build a brighter future. As we celebrate the pure delight of childhood on Fairy Bread Day, this collaboration holds a special place in our hearts.

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